Those three or four all-important, possibly all-capped words, that can snag a reader from across the bookstore.  That exquisite phrase that can compel an agent or editor to pick up your manuscript before it’s even out of the mailbag.

That maddening, frustrating, never-let-you-feel-truly-satisfied thing known as the book’s Title.

Here’s how the Sideways Grads discussed this topic.